STIJLNET.COM - Search Engine Optimisation Intro

Search Engines are a breed of fickle demons and it's often said that SEO is the 'black art' of the web. Its results are often difficult to quantify as being an exact amount or for exact reasons. This may sometimes be due to a subtle change in a search algorithm during optimisation that was an unbeknown benefit or just down to the slow permeation of results that mean that Search Engine Optimization is an ongoing and serious committment for the commercial site.

If you want to be ethically and consistently hitting top spots in the search engines for any set of keywords then you will need to be monitoring your given situation regularly and making any adjustments deemed necessary down the line. Your site design may stay the same for two years, but your site will still function the same. If your content stagnates over two years with no fresh contribution or input you can almost guarantee that you'll have shed any rank you had before. Okay, that simplifies matters a bit, but chances are that if you hadn't got any new pages it would be highly unlikely that you'd looked for quality link partners, been tweaking your descriptions and titles, been looking at keyword density or generally aiming to improve the site's structure (ie: which pages are linked to which and how can this be improved).

If you haven't got the time to learn about SEO for yourself then we may hold the key to power your company into a successful new phase, trading and promoting your business, products or services on the internet.

Processes / Methods we are able to employ

Evaluation of any current site. Ascertaining its position across various engines for a selection of keywords / phrases. Looking for wild card results regarding certain words. Looking for evidence of 'black hatting' or 'googlejacking' of present site. Looking at the quantity and quality of your incoming links. Page Rank Analysis

Evaluation of competition for client's targetted keywords at the major search engines. Evaluation of the keywords where any of your competitors appear to have a dominant position. Examination of succeeful link strategies for the sector. Examining appropriate sector directories. Examining PR of pages of most successful sites. Analysis of most sought after keywords and traffic potential where there is underdeveloped attention.

Undertaking any necessary structural changes to an existing site layout or liaising with new designers regarding specific requrements for the site as it will be and what it will be able to develop into over time. Inclusion of Image descriptions, effective means of linking pages etc

Advice on Meta input for pages. Appropriate and effective Page Title, Description and Keywords, individually appropriate to each webpage. Advice on content input required over immediate period and beyond.

Content rewriting / management Text creation according to Hypertext-Matching Analysis conventions. Appropriate use of targeted keywords within pages

Implementing a quality linking strategy, approaching on your behalf site operators in pursuit of a highly effective back link policy. Keeping abreast of trends within the Search Engines helps us to know what kind of sites and link methods to look out for and those to avoid. For back link aquisition we do not use any automated software to strip through sites looking for keywords. We find the most appropriate, those most likely to list a link to you, those whose back link will be of benefit, by virtue of their own ethical linking strategies and quality page rank.

Regularly reporting on performance of a site, ongoing optimisation and maintenance of quality Search Engine positioning. Advising on any important Search Engine developments and their implications for a given site. Regular monitoring of competitors' sites and shifts in popularity at the major engines. Examination of related fields and complementary keywords.

We do not engage in

• Any form of email harvesting or bulk posting to promote your site. We manually find and post to individual sitemasters of highly appropriate link partnering sites
• Any 'spamming' of Guestbooks, Message Boards or participation in link farms or the likes
• The use of gateway pages to channel traffic and rank to your site in the short term. The only exception would be a feature page at one of our relevant partner sites if this would be appropriate
• Spamming your own pages with too many keywords so they become unreadable and meaningless
• Using any form of bulk submit software

We do engage in

• Hard analyticial research
• The effective use of words and language
• Representing your company in a professional manner

Related Fields

Manchester, UK, greece, art, property, marine, sailing, boats, travel, holiday, marketing, pay per click, ppc, banner adverts, photographic

Last updated June 2005

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