STIJLNET.COM - Search Engine Optimisation - Evaluating the Competition

If you have no competitors you're in a unique market and it's highly unlikely that you would need SEO services to be found on the 'net. If, however, you are involved in any 'real world' sector then you are sure to have competition.

So, who is up there for your targeted keywords and how? Is it by means that won't damage them in the long term or are they a needless distraction.

We examine who is linking to them, the nature of the sites where the links originate, anchor text, page rank etc

We examine the nature of the top sites. Are they sites that you can realistically compete with or do they already have thousands of authoritative pages and a strong user / reader base?

We examine their Page Rank to see what you need to be aiming for with your desired keyword set

We examine their content, keyword density and site structure

We examine the related directories where they may or may not be listed, specific to certain industries / sectors

We run your keywords through PPC testing to see which have high & low traffic and the coldest, hardest currency value in the eyes of your competitors. How can that knowledge then be turned to the benefit of a client? Modify any original plan to include targeting of advantageous keyphrases that are not optimised at other related sites. Check out the top dollar keywords and see how the ones who have top places in organic search results have gone about achieving that.

Related Fields

Manchester, UK, Greece, Analysis and Research, Pay per Click Systems, Marine Sector, Property and Business, Online directories

Last updated June 2005

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