stijlnet.com - Content and the SEO benefits

Have you been searching for high quality, affordable, proof-read and ready to place, original articles or other website content? If that sounds like you then stop right here; stijlnet.com is the English language content writing services site from Digital Freedom Ltd. (UK).

You need unique content and lots of it!

An informative and comprehensive website is not only likely to be an engaging one that keeps the attention of its visitors but it will also help you get those visitors in the first place. It is simple; you publish relevant and original content at your website on a regular basis. Your website gets larger and the search engines have more to check out each time they visit. They cache more and more pages from your website as it grows and changes in a natural fashion. Your content reinforces the search engines' perceptions of your website and its relevance to the industry in which it operates. A page about the various types of sponges used in window cleaning linking back to the Bob's Window Cleaning site's homepage using the anchor text 'Window Cleaning' will be of a little benefit to the site. Fifty articles covering all the subtle nuances of window cleaning would begin to make Bob's Window Cleaning site a substantial authority site when it comes to keeping those windows clean.

Links are the other half of SEO and a comprehensive website is more likely to gain unilateral one way backlinks or be accepted by quality sites for a reciprocal link due to the quality and quantity of its content. If your website has more than just product lists, corporate information and figures then it may well gain attention and linkage from outside its existing readership.

A site's initial audience often only consists of the company's staff, existing customers and competitors and none of those represent an opportunity for new and incremental business. If you have a website built with no reference to the rest of the web around it or the information that people are actually looking for then its visitors will be very few and far between. Once you have launched a website, its development should be continuous. Links back to it should become more numerous as the content grows and the site's importance and in-depth coverage of its niche increases.

Obviously Bob isn't going to make any money from Ken in Aberdeen, who's looking for information on the best sponges for the job, when Bob is based in Liverpool! If, however, Bob's website is properly constructed, well phrased and balanced and doing okay in the search engines' results then it should also begin to pop up in the natural results for searches like window cleaning liverpool, liverpool corporate cleaning, liverpool domestic cleaning, window cleaner in liverpool and other similar phrases that could well bring in additional work. The traffic that would click through to Bob's site from these searches would be highly relevant and excellent business prospects, without the cost of any pay per click or offline advertising. What use is the rest of the traffic though? Traffic that arrives just looking for information can always be subsidised by a modest amount of third party advertising, ensuring that Bob can make the most of all the visitors that arrive at his site.

At the heart of any good SEO strategy should be a concentration on a substantial amount of good quality content that will make a linking and ranking strategy that bit easier to put into effect. We know this because we have produced many, many pages for our own information sites and through stijlnet.com we offer the same service to other website owners and publishers.