Did you know?

Google™ processed 55 billion searches in 2003.

That's 55,000,000,000 queries.

How many could have been for you?

Analysis
Our first job with any exisitng site is to gain some idea of its current page ranking with the major search engines. We use a variety of identical phrases and word combinations expanding from specific to generalised, local to international to gain an impression of the major engines' perception of your site's relevance to the searches where you want to be. The effectiveness of any existing meta keywords and description are also examined with various search entries. Those that we feel warrant concern are investigated further with regard to the content of your particular site.

We look at the sites on the internet that are referencing and/or linking to you, the categories of directories and the links that so called intelligent software places it alongside. We look for any words or phrases that are potentially confusing and damaging to rank or throw up a random, unexpected set of results.

We examine the architecture of your site and in the case of multiple domain names their interaction. We look for duplicated content, examine how content will be found by the engines' robots. The best selection of white papers and resources that could give you an A+ rating can be useless if it is buried beneath layers of internal links

Only in very few areas online is a business fortunate enough to have no direct competition and not have to work at getting to the top of a search. In all other instances if you fail to be high in your target searches then you can guarantee your competittors will be. We can help you to understand just why they are where they are and, more importantly, what you need to do to be up there with them too.

For future development we look for keywords and combinations that offer unexplored but potentially useful inroads into search results.