Sample
report for a basic PPC campaign.
Generated on request. Campaign reviewable with client every 3
months.
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Report for Month, Year to accompany Invoice #XXXXX
Covering PPC traffic delivered via Google.com advertising
Campaign Name
Cost
to client of this campaign's ads research and management is currently
£XX per month + reporting and consultancy time..
This report covers traffic with an effective cost per click to client
of ~£0.XX. Total 120 Clicks.
Campaign
Name, Eligible, Campaign Max CPC $1.02
Achieved 120 Clicks off 5,887 Impressions
2.04% CTR and average ad position of 2.5
Campaign geo-targeted to specific local connections
At ~£X.XX per day cost to client, this delivered campaign is
still limited by budget (significantly more impressions and clicks
may be achieved)
All clicks sourced from SERP ads. None from content network. All keywords
are highly specific and relevant terms, aimed at new clients.
Top 10
performers (by number of clicks)
Keyword(s),
Campaign Name, Eligible, Max CPC, Clicks, Impressions, CTR, Avg CPC,
Cost, Average Ad Position
Remaining figures in each line (all zero) apply to conversion rates
which aren't tracked in this basic campaign.
Keyword(s)
Campaign Name Eligible $1.02 40 2,558 1.56% $0.61 $24.31 2.4 0 $0.00
0.00% 0
Keyword(s) Campaign Name Eligible $1.02 16 608 2.63% $0.68 $10.96
2.7 0 $0.00 0.00% 0
Keyword(s) Campaign Name Eligible $1.02 10 189 5.29% $0.80 $7.96 2.3
0 $0.00 0.00% 0
Keyword(s) Campaign Name Eligible $1.02 9 538 1.67% $0.67 $6.05 2.5
0 $0.00 0.00% 0
Keyword(s) Campaign Name Eligible $1.02 7 141 4.96% $0.71 $4.98 2.4
0 $0.00 0.00% 0
Keyword(s) Campaign Name Eligible $1.02 5 170 2.94% $0.77 $3.86 2.6
0 $0.00 0.00% 0
Keyword(s) Campaign Name Eligible $1.02 5 64 7.81% $0.86 $4.28 2.5
0 $0.00 0.00% 0
Keyword(s) Campaign Name Eligible $1.02 4 72 5.56% $0.32 $1.29 2.7
0 $0.00 0.00% 0
Keyword(s) Campaign Name Eligible $1.02 3 121 2.48% $0.56 $1.67 3.1
0 $0.00 0.00% 0
Keyword(s) Campaign Name Eligible $1.02 3 138 2.17% $0.75 $2.25 2
0 $0.00 0.00% 0
The word
'Eligible' means that ads are currently eligible to be shown for these
Keywords at the time this report was prepared.
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